Websites,SEO,Google Ads,AI Search,Australia
Marketing for clinics and practices.
We build websites that bring in enquiries, then run the Google listing and Google Ads that send people to them, for clinics and specialists.
Email your website and business name to dave@measuredagency.com.au
- Your website, Google listing, phone number and enquiry form, all checked. No patient data needed.
- Your report within 24 hours, checked by a person. No sales call.
- Questions? We reply within 1 business day. Phone answered 9am to 5pm weekdays, Melbourne time, except Victorian public holidays.
Your website
A website built to bring in enquiries
Your Google listing and your ads send people to your website. We rebuild it first, so that spend lands on a site built to turn visitors into calls and enquiries. Your number and enquiry form sit on every page, and from launch, every call to your Measured number and every website enquiry is tracked and in your dashboard.
For the practice manager
Can I show the principal what came in?
Yes. Your Measured number goes on your website and your Google Ads. Your practice's own number stays the main one on your Google listing. Every call to your Measured number and every enquiry through your website form is tracked automatically and lands in your dashboard, with the day and time, ready to show the principal.
Calls to your own number come straight to you, as they always have, and bookings made in your online booking system stay in that system. You see each call and each website enquiry one by one, and which ones became bookings.
Why Measured
Why choose Measured for your practice
- Enquiries, not clicks.
We track the calls and booking enquiries, not clicks and likes.
- Always improving.
We keep tuning your ads, your listing and your site on what's bringing in enquiries.
- No pretty posts going nowhere.
Your budget goes where patients already looking for a practice get in touch.
- You approve what we write.
Every ad we write, and anything we add to your Google listing, is approved by you before it goes up.
Privacy
Will you see our patients' details?
Your website's form
Your form sends each enquiry straight to your reception, and reception marks whether each one became a booking.
Calls
For calls, our phone provider's log keeps the caller's number and the time of the call, and we can see that log. Your dashboard doesn't show the number.
What we do
What we do for your practice
- Your website. Designed and built to bring in enquiries: your Measured number and an enquiry form on every page, both set up from launch.
- Your Google listing. For each location: we check Google's rules, then set it up and keep it right: services, hours, photos.
- How you show up on Google. We check how your site shows in Google search and tell you what to fix, in plain English.
- Your details on directories. Where a directory lists your details wrong, we send the correction.
- Your Google Ads. Written and run by us, within a budget agreed with you in writing. Every ad we write is approved by you before it runs.
Your ads and the health advertising rules. No patient reviews or testimonials in anything we write for your practice. You set the rules once, in the rule book; we write every ad and listing post within them.
What the rules say
If you provide a regulated health service, the National Law limits how you advertise it (section 133). In short: nothing false or misleading, no testimonials, no gift or discount without its terms, nothing that creates an unreasonable expectation of benefit, and nothing that encourages people to use a service they don't need.
Under Ahpra's guidelines, whoever controls an ad's content is responsible for it. That includes your practice, and it can include a marketing agency like us. That's why you approve what we write, and why we're responsible for what we write too.
If an ad would promote a medicine or medical device, the TGA's advertising rules apply too. Tell us, and we leave it out until you confirm what you may say.
What we do on our side
- A rule book you sign lists words we never use and topics we always pass to your team. The advertising decision stays yours.
Questions
Do we have to change our phone number?
No. Your own number stays the main one on your Google listing. Your Measured number goes on your website and ads, and every call to it is tracked and in your dashboard.
Do we need a new website?
Usually, yes. We recommend a new website so it's built for SEO and AI search from day one, and so we can set up and manage all the tracking on it: every call to your Measured number and every website enquiry, in your dashboard. Your free audit report shows what yours is missing. If it's worth keeping, the report says so, and we run your listing and ads around it.
Why choose Measured?
One team runs your website, your Google listing and your Google Ads together, so nothing falls between suppliers. Every call to your Measured number and every website enquiry is tracked and in your dashboard, so you can see what's working. Your accounts and domain stay in your practice's name. And you can start with a free audit report, checked by a person, within 24 hours. No account access, no patient data, no sales call.
What does it cost?
Every practice is different, so your price comes in writing with your rebuild plan, after your free audit report. Your Google ad spend stays in your own account, paid by you to Google, separate from our fee.
What if it isn't working?
You'll know, because you can see it. Every call to your Measured number and every website enquiry is tracked and in your dashboard, and every figure says where it came from.
Am I locked in?
No. It's month to month, with one month's notice. Your accounts and domain are in your name from day one. If you leave, your site's files and content, your domain and the number we give you go with you.
Free audit for your practice
How the audit works
- You ask.
Your website, or your practice name and suburb if you have no website, and an email for the report. We don't need access to any account, and we don't need any patient data.
- A person checks it all.
Your website, your Google listing, your phone number and your enquiry form. No logins, no access.
- Your report lands within 24 hours.
What's working and what you can improve, most important first, in plain English. It says whether each call from your website and ads, and each enquiry through your form, could be tracked into your dashboard, and whether Google and AI assistants can read your site.
- Want us to improve this?
Your report ends with that one question. Reply, or call us.
- Your rebuild plan and price, in writing.
What we'd rebuild and improve, what it costs and when we can start. Say go and we book it in.
Email us your website address. Your report is in your inbox within 24 hours.
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